Who Is Sterling Cooper?

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Sterling Cooper is a fictional advertising agency that gained immense popularity through the television series “Mad Men.” The show, which aired from 2007 to 2015, beautifully depicted the advertising world of the 1960s and provided a glimpse into the lives of the agency’s employees. Let’s dive into the fascinating world of Sterling Cooper and explore its origins, characters, and impact on the advertising industry.


Sterling Cooper was founded in 1923 by two ambitious advertising executives, Roger Sterling Sr. and Bertram Cooper. With a vision to create a top-notch advertising agency, they brought together their skills, expertise, and resources to establish Sterling Cooper. The agency quickly gained a reputation for its innovative campaigns and creative strategies, setting the stage for its future success.

Key Characters

1. Don Draper

Don Draper, played by Jon Hamm, is the central character of “Mad Men” and the creative director of Sterling Cooper. With a mysterious past and an exceptional talent for advertising, Don leads the agency with his charisma and brilliant ideas.

2. Roger Sterling

Roger Sterling, portrayed by John Slattery, is one of the agency’s partners and a prominent figure in the advertising world. Known for his wit, charm, and playboy lifestyle, Roger brings a unique dynamic to Sterling Cooper.

3. Peggy Olson

Peggy Olson, played by Elisabeth Moss, starts as a secretary at Sterling Cooper and gradually rises through the ranks to become a talented copywriter. Her journey showcases the challenges faced by women in the industry and the evolution of their roles during that era.

Impact on Advertising

Sterling Cooper’s portrayal in “Mad Men” shed light on the creative process behind advertising campaigns and the competitive nature of the industry. The show became a cultural phenomenon and inspired many to pursue careers in advertising. It also highlighted the pivotal role of advertising in shaping consumer behavior and influencing popular culture.


Even though Sterling Cooper is a fictional agency, its impact on popular culture and the advertising industry cannot be denied. The show’s success led to a renewed interest in the advertising world of the 1960s and sparked conversations about gender dynamics, workplace culture, and the ethics of advertising. Its legacy continues to inspire and influence both professionals and enthusiasts in the field.


Sterling Cooper, the fictional advertising agency from “Mad Men,” holds a special place in the hearts of its fans. Through its compelling characters and captivating storylines, the agency brought the world of advertising to life, showcasing its glamour, challenges, and triumphs. While Sterling Cooper may exist only in the realm of fiction, its impact on the advertising industry and popular culture is undeniably real.